Amélie Pichard (France): The Only Pair of Mules You'll Ever Need


I’m always on the lookout for a pair of heels that I’ll actually wear. I have so many stilettos, but most of the time I opt for flats because of the comfort. Block heels are my favorite as of late, and then I’ve discovered the 2.5-inch heel. Such a great height! And for me, the combination (block heel + 2.5 inches) is the magic formula. Amélie Pichard founded her label in 2011 and has won several awards and participated in some interesting collaborations (among others with Opening Ceremony and Pamela Anderson). Her inspirations come from all sorts of contradictory sources (the 50s, 80s, naked women with big breasts), and, in her own words, “My universe always brushes past bad taste, but it never actually goes there.” The pair I bought is super classic, but if you’re looking for quirkier fare, you won’t be disappointed! Her bags are compact little cases, in off-beat materials and animal deco. Overall Amélie is just a master storyteller, and it’s just fun to become wrapped up in her vision.

Amélie 🧡

Amélie 🧡

  • Name: Amélie Pichard

  • Founder: Amélie Pichard

  • Country: France

  • Website:

  • Price point: Starting at 120 Euros

  • My favorite: The mules of course

  • Notes: This particular style (the bb mules) runs small. She mentions it on the website, however, only recommends sizing up if you’re in between sizes. I am not in between sizes, but I think it would have been better to take a size larger anyway. They’re mules, so it’s not that crucial, but wanted to let you know.

A clip of this film can be viewed on her site, but it’s worth it to see the entire film: