Christina von messling - Portfolio

FanHero Client Work

Background: FanHero's business model is based on a revenue share with its clients of all revenue generated through the mobile app.

Challenge: Support the clients with content strategies that:

  1. Convert their fanbase to their app
  2. Maintain high retention rates/long session length
  3. Leverage client events for optimum in app exposure

Solution: Creation of custom content strategies for each client, covering the launch, cross-promotional campaigns, in-app content ideation, and sponsored content opportunities.

Please click on links below to go to a different vertical or go back to the main portfolio:


Youtubers                    Music                    Main Portfolio


ab de villiers

South African rugby player. One of the best batsmen of all times and holder of multiple records.

In-App Content Series:


Facebook cross promotional video and photo posts:


Sport Club Corinthians paulista

2nd most popular soccer team in Brazil with over 30 million supporters.

In app content series:


Facebook cross promotional video posts:


Branding collateral:


CR Vasco da gama

One of the top five Brazilian soccer clubs with over 20 million supporters.

In app content:

Sponsored Content Series:

Client: Babbel

Objective: Brand awareness

Platforms: Mobile application, YouTube

Concept: 4-part interview series with Vasco players about their experiences being in a country whose language they don't speak

Results: 68k views in-app and on YouTube channel (210k channel subscriber s)


Facebook cross promotional video and photo posts:


Marcelo Vieira (Real Madrid)

Best left back soccer player in the world.

Branding collateral:


Facebook cross promotional video and photo posts:


Saracens Football CLub

English professional rugby unions team. Two time winner of the European Rugby Champions Cup (2016/2017).

In-app content:


Facebook cross promotional photo and video posts:


Africa's Team

First African bike team to qualify for the Tour de France.

Branding collateral:

Screen Shot 2018-07-05 at 10.32.48 AM.png

In app content series:

Highlights of Daily Tour Progress

Team Feedback on Tour Stages

Support Team Interviews


Orlando City Soccer CLub

US Major League soccer team.

In app content:

App launch collateral: Downloadable player paper doll